E-Commerce / Multi-Channel Paid Ads
NailX
Scaling NailX from scratch to $1M+ revenue through Google, Meta, and TikTok Ads.
- $1M+
- Revenue from scratch
- $260K · 14.4 ROAS
- Google Ads
- $230K · 4.0 ROAS
- Meta Ads
- $380K · 4.7 ROAS
- TikTok Ads
Performance Marketing · Paid Social
Paid social & performance marketing that scales brands profitably
I help brands grow through Meta Ads, TikTok Ads, Google Ads, creative strategy and performance-driven campaign scaling.
- Years of experience
- 8+
- Revenue via paid ads
- $3M+
- Ad spend managed
- $500K+
- ROAS achieved
- 4–15x
- Creatives managed
- 50K+
- UGC creators managed
- 100+
Years of experience
Revenue via paid ads
Ad spend managed
ROAS achieved
Creatives managed
UGC creators managed
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About
Eight years of scaling brands with paid advertising
I work as a hands-on media buyer and creative strategist. Campaign structure, creative testing and scaling all sit with one person — which is usually why the numbers hold up.
- 8+ years of experience successfully scaling multiple brands
- Over $3M revenue generated through paid ads only
- Managed over $500K in ad spend with consistent 4–15x ROAS
- Expert across all major social advertising platforms
- Managed over 50K creatives across all major ad platforms
- Managed 100+ UGC influencers producing high-quality creatives
- Born, raised and living in Germany — fluent German with hands-on experience running German ads
- Created and edited ad creatives across industries, many generating 6-figure ad revenue and millions of views
Selected results
Numbers from real accounts
$230K
Revenue with Facebook Ads
+4.0 ROAS
$380K
Revenue with TikTok Ads
+4.7 ROAS
$260K
Revenue with Google Ads
+14.4 ROAS
$3M+
Total revenue through paid ads
Across all accounts
Case studies
Real client work
Campaign context, results and creative work across selected client accounts.
Featured
Lead Generation / B2B
Sattler
Structured B2B lead generation with consistent volume and disciplined campaign management.
- $24K
- Ad spend managed
- 700+
- Leads generated
Lead Generation / Financial / B2B
Vinlivt
Paid social lead generation built for scalable lead volume in a financial vertical.
- $10K
- Ad spend managed
- 10K+
- Leads generated
Lead Generation / Service Business
DW
Efficient lead acquisition with strong underlying campaign economics.
- $23K
- Ad spend
- 1,400+
- Leads
E-Commerce / Meta Ads
Dreamcurler
Creative-led scaling on Meta Ads for a high-volume consumer product.
- $800K+
- Revenue
- 3.5x
- ROAS on Meta Ads
E-Commerce / Meta Ads Scaling
Gorilla Gloves
Meta Ads scaling backed by disciplined creative execution.
- $350K+
- Revenue
- 2.8x
- ROAS on Meta Ads
E-Commerce Launch / Meta + TikTok
PilatesX
An early-stage launch that reached profitable performance within the first weeks.
- 4.86x
- Meta ROAS · $550 spend · 40 sales
- 6.62
- TikTok ROAS · $400 spend · 39 sales
Other selected projects
Additional work
E-Commerce scaling
Growth-stage accounts across consumer categories
Paid social creative testing
Structured testing frameworks at volume
UGC-driven campaigns
Creator-led concepts built for paid performance
Lead generation campaigns
Service and B2B funnels focused on cost per lead
Cross-platform creative production
One concept, adapted per platform
Performance campaign audits
Finding opportunities in targeting, creative and account structure
Services
How I work with brands
01
Meta Ads Management
Full account ownership — structure, testing, scaling and reporting built around profit, not vanity metrics.
02
TikTok Ads Management
Native creative strategy and campaign management built for the platform's pace of creative turnover.
03
Google Ads Campaigns
Search, Shopping and Performance Max campaigns aimed at high-intent demand and efficient return.
04
Creative Strategy
Angle research, hooks and concept pipelines that give campaigns something new to scale on.
05
Ad Creative Production & Editing
Production and editing of paid social creatives, from static concepts to vertical video ads.
06
UGC & Influencer Coordination
Sourcing, briefing and managing creators so creative output stays consistent and on-message.
07
Campaign Scaling & Optimisation
Controlled budget scaling with tight feedback loops so return holds as spend increases.
08
Conversion Funnel Strategy
Aligning ad traffic, landing pages and offers so more clicks become qualified customers.
09
Performance Reporting & Audits
Clear account analysis and actionable reporting to reveal what is working and what needs to change.
Execution
Beyond campaign management
Creative testing at scale
Systems that keep new concepts entering the account every week.
High-performing paid social creatives
Ads built for the feed, not repurposed brand assets.
UGC creator management
100+ creators briefed, managed and turned into performance assets.
Cross-platform adaptation
Winning concepts reshaped for Meta, TikTok and Google.
German market experience
Native German, with hands-on experience running ads in the DACH market.
Performance-focused execution
Every decision tied back to acquisition cost and return.
Testimonials
What clients say
Interested in working together?
If my experience and case studies look relevant to your project, feel free to continue the conversation directly on the platform where we connected.
Available for selected paid social, creative strategy and growth projects.